IMPLEMENTATION OF MARKETING STRATEGIES IN THE ANDALUSIAN SMES SEJ314
Description
This research group, attached to the Department of Business Organization and Marketing, is composed of 11 researchers from diverse areas, characterized by its multidisciplinary approach. It has a solid scientific output of international scope, with lines of research ranging from strategic marketing to the study of circular and sustainable habits, with the integration of artificial intelligence technologies, applied to companies and public institutions. This group actively collaborates with organizations in various sectors, including tourism, industry, retail, and the public sector, and is a leader in generating knowledge geared towards transfer and real-world impact in the business and social sectors.
Research Topics
- Strategic marketing (tourism, retail, industrial and public).
- Franchises and business development.
- Commercial communication (internal and external).
- Electronic commerce and artificial intelligence.
- Circular habits and sustainable consumption.
- Social and reputational marketing.
- Sponsorship and patronage.
Scientific-Technical Services
- Market research and competitive analysis.
- Marketing plans (internal and external).
- Trade and urban areas analysis.
- Implementation of circular and sustainable practices.
- Implementation of AI for the company''s business management.
Key areas
tourism economy social studies psychology internal communication market research sustainability artificial intelligenceContact
Main Researcher: GUILLERMO JOSE BERMÚDEZ GONZÁLEZ
PAI Reference: SEJ314
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