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New Advertising and New Economy



This research group of the Faculty of Communication Science consists of 13 members (5 of which have earned a PhD degree). The research staff has an extensive experience in the organization of specialized congresses on interactivity in communication and advertising. One congress, which stands out is COMINTERACTIVA (http://www.cominteractiva.com), held annually in Malaga since 1999, highly respected by researchers and specialized professionals alike. Further academic activity revolves around new ways of advertising, a research, which is valuable for commercial innovation.



Research Topics

  • Interactive corporate communication.
  • New advertising.
  • Unconventional formats.
  • New economy.
  • Study on product placement in movies and TV series.
  • Advertising and stereotypes.

 

Scientific-Technical Services

  • Organization and creation of specialized congresses on advertisement and related topics.
  • Technical advice about methodology and resources for the research in commercial communications (in particular digital) and market research.
  • Organization of courses on: - New commercial communication strategies. - New formats and ways of advertisement.

Keywords

New Advertising and New EconomyNew Advertising and New EconomyNew Advertising and New Economy

 

Contact


Main Researcher: JUAN SALVADOR VICTORIA MAS

PAI Reference: SEJ396

Web: http://www.cominteractiva.com

Contact

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