NEW ADVERTISING AND NEW ECONOMY SEJ396

Description

This research group of the Faculty of Communication Science consists of 13 members (5 of which have earned a PhD degree). The research staff has an extensive experience in the organization of specialized congresses on interactivity in communication and advertising. One congress, which stands out is COMINTERACTIVA (http://www.cominteractiva.com), held annually in Malaga since 1999, highly respected by researchers and specialized professionals alike. Further academic activity revolves around new ways of advertising, a research, which is valuable for commercial innovation.

Research Topics

Interactive corporate communication.
New advertising.
Unconventional formats.
New economy.
Study on product placement in movies and TV series.
Advertising and stereotypes.

Scientific-Technical Services

Organization and creation of specialized congresses on advertisement and related topics.
Technical advice about methodology and resources for the research in commercial communications (in particular digital) and market research.
Organization of courses on: - New commercial communication strategies. - New formats and ways of advertisement.