PUBLIC RELATIONS IN SMALL AND MEDIUM SIZED ENTERPRISES SEJ370

Description

Most of the companies maintaining the vitality of Spain’s market are small and medium sized enterprises (SMEs), however communication management and the use of new technologies are still very rare in this sector. For this reason, the research group Public relations in Small and medium sized enterprises of the Department of Audiovisual Communication and Advertising, Faculty of Communication Science studies the means of communications used in these companies. The 10 members of this research group focus on the elaboration of guidelines to facilitate the improvement of public relations of these companies.