DIGITAL MARKETING STRATEGIES
The group Digital Marketing Strategies is located in the Department of Economics and Business Administration of Malaga University. His research focuses on marketing, the internet and new technologies, and consumer behavior, especially in the retail and tourism sectors.
- Marketing and market research.
- Commercial Distribution.
- Internet and new technologies applied to trade.
- Consumer behaviour.
- Advice on online sales techniques.
- Audiovisual communication and advertising for companies.
- Digital marketing strategies. Social media.
- Advice for the creation of identity and brand in companies.
- Consumer behaviour studies.
Main Researcher: SEBASTIÃN MOLINILLO JIMÃNEZ
PAI Reference: SEJ567