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DIGITAL MARKETING STRATEGIES



The group Digital Marketing Strategies is located in the Department of Economics and Business Administration of Malaga University. His research focuses on marketing, the internet and new technologies, and consumer behavior, especially in the retail and tourism sectors.



Research Topics

  • Marketing and market research.
  • Commercial Distribution.
  • Internet and new technologies applied to trade.
  • Consumer behaviour.
  • Branding.
  • Retail.
  • Tourism.

 

Scientific-Technical Services

  • Advice on online sales techniques.
  • Audiovisual communication and advertising for companies.
  • Digital marketing strategies. Social media.
  • Advice for the creation of identity and brand in companies.
  • Consumer behaviour studies.

Keywords

DIGITAL MARKETING STRATEGIESDIGITAL MARKETING STRATEGIESDIGITAL MARKETING STRATEGIES

 

Contact


Main Researcher: SEBASTIÁN MOLINILLO JIMÉNEZ

PAI Reference: SEJ567

Web: https://www.researchgate.net/lab/Sebastian-Molinillo-Lab

Contact

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